TEXAS TECH UNIVERSITY PRESS

 

SEASONAL CATALOGS

During my stint as marketing manager, I oversaw the creation and production of semi-annual catalogs of new and backlist titles and journals.

 

With an overall list of more than 700 titles, it was necessary to create a workflow for frontlist and backlist sections that pulled copy from a database ant automated import into a templated design. I created the workflow in Adobe InDesign, using a consistently curated FileMaker database of images, marketing copy, and bibliographical metadata that could also be exported into sell sheets, press releases, posters, and other materials.

 

Front cover images and author headshots were also created in a standard range of sizes for metadata upload to distributors' databases, greatly reducing the amount of layout and proofreading time required for each new title.

Fall/Winter 2012

Barbara Brannon | P. O. Box 515, Spur, Texas 79370-0515 | barbara.brannon@gmail.com
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